Freelance Copywriting

There are many different forms of copywriting, almost all of which may be undertaken on a freelance basis. While many of the skills and techniques needed by a copywriter are common to all of these types, each has its own particular focus.

Search Engine Optimisation (SEO) is copywriting specifically for web site content, and involves the use and repetition of specific keywords and synonyms to increase the searchability of the site, as well as provide information for users.

Advertising copywriting is writing for the purpose of advertising products, services and businesses in a variety of media including newspapers, magazines  flyers and brochures, television, radio and theatre,  the internet, and even mobile phone advertising.

Copywriting for electronic media (television, internet, radio, and mobile phones) can involve a range of different styles. Copy written for television and radio form the script for commercials. Writing for the internet can take the form of articles, descriptions of good and services or text and captions for visual advertisements, while mobile phone advertising often uses text alone.

Direct mail copywriting usually targets existing or lapsed customers of a business or those who have indicated their interest in some way. Copywriting for this medium involves promoting the feature, benefits or special quality of the product or service being advertised.